ICMMP 2021: 15. International Conference on Marketing Management and Planning
- 会议时间：2021-03-22 至 2021-03-23
- 会议地点： Dubai, United Arab Emirates,Paris,France 周边酒店预订
发票类型：
不支持开票
参会凭证：其它
| Participation Type | Early Registration Fees | Registration Fees |
|---|---|---|
| Non-Student Oral/Poster Presenter Registration | € 350 | € 400 |
| Student Oral/Poster Presenter Registration | € 300 | € 350 |
| Listener Registration | € 250 | € 300 |
| Additional Paper Publication | € 100 | |
The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations. With its high quality, it provides an exceptional value for students, academics and industry researchers.
ICMMP 2021: 15. International Conference on Marketing Management and Planning aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Marketing Management and Planning. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Marketing Management and Planning
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Marketing Management and Planning are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.
Please refer to the Paper Submission Guideline, Abstract Submission Guideline and Author Information before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.
Special Journal Issues
ICMMP 2021 has teamed up with the Special Journal Issue on Marketing Management and Planning. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.
Application Forms
Selected Papers
- Predicting the Success of Bank Telemarketing Using Artificial Neural Network
Mokrane Selma - The Current Status of Middle Class Internet Use in China: An Analysis Based on the Chinese General Social Survey 2015 Data and Semi-Structured Investigation
Abigail Qian Zhou - A Literature Review on the Effect of Industrial Clusters and the Absorptive Capacity on Innovation
Enrique Claver Cortés, Bartolomé Marco Lajara, Eduardo Sánchez García, Pedro Seva Larrosa, Encarnación Manresa Marhuenda, Lorena Ruiz Fernández, Esther Poveda Pareja - Flipped Learning Application on the Development of Capabilities for Civil Engineering Education in Labs
Hector Barrios-Piña, Georgia García-Arellano, Salvador García-Rodríguez, Gerardo Bocanegra-García, Shashi Kant - The Flashnews as a Commercial Session of Political Marketing: The Content Analysis of the Embedded Political Narratives in Non-Political Media Products
Zsolt Szabolcsi - Induced Affectivity and Impact on Creativity: Personal Growth and Perceived Adjustment when Narrating an Intense Emotional Experience
S. Da Costa, D. Páez, F. Sánchez - Encouraging Collaboration and Innovation: The New Engineering Oriented Educational Reform in Urban Planning, Tianjin University, China
Tianjie Zhang, Bingqian Cheng, Peng Zeng - Facilitation of Digital Culture and Creativity through an Ideation Strategy: A Case Study with an Incumbent Automotive Manufacturer
K. Ö. Kartal, L. Maul, M. Hägele - The Effect of Foreign Owned Firms and Licensed Manufacturing Agreements on Innovation: Case of Pharmaceutical Firms in Developing Countries
Ilham Benali, Nasser Hajji, Nawfal Acha - Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani - Assessing Innovation Activity in Mexico and South Korea: An Econometric Approach
Mario Gómez, Won Ho Kim, Ángel Licona, José Carlos Rodríguez - The Keys to Innovation: Defining and Evaluating Attributes that Measure Innovation Capabilities
Mohammad Samarah, Benjamin Stark, Jennifer Kindle, Langley Payton - The Effects of Distribution Channels on the Selling Prices of Hotels in Time of Crisis
Y. Yılmaz, C. Ünal, A. Dursun - Reducing Later Life Loneliness: A Systematic Literature Review of Loneliness Interventions
Dhruv Sharma, Lynne Blair, Stephen Clune - A Conceptual Analysis of Teams’ Climate Role in the Intrapreneurial Process
Georgia C. Kosta, Christos S. Nicolaidis
| Kiran Nair | Abu Dhabi School of Management, AE |
| Georgia Papadopoulou | Al Ghurair University, AE |
| Hock Chuan Lim | University of Wollongong Dubai, AE |
| Sunitha K Haneef | Manipal Academy of Higher Education, AE |
| Faisal Khamis | Al Ain University of Science and Technology, AE |
| Flevy Lasrado | University of Wollongong in Dubai, AE |
| Asma Salman | American University in the Emirates, AE |
| Maria Jade Opulencia | Skyline University College, AE |
| Jean Boisvert | American University of Sharjah, AE |
| Nazrul Islam | Aberystwyth University, UK |
| Parminder Singh Kang | De Montfot University, UK |
| SEYYED ALI PAYTAKHTI OSKOOE | Kingston Unversity, UK |
| Peter Wui | University of Arkansas Pine Bluff, US |
| Douglas Kelly | Johns Hopkins University Applied Physics Laboratory, US |
| Lori Dotson Dotson | Institute for Applied Behavior Analysis, US |
| Robert Smith | Virginia Tech, US |
| Elizabeth Serieux | University of South Carolina Beaufort, US |
| D'anita Fretwell | Southern Oregon University, US |
| Mustafa 'Mike' Z Younis | Jackson State University, MS, US |
| Sandeep Langar | University of Texas at San Antonio, US |
| Glaucio Scremin | University of West Georgia, US |
| Marie Louis | Regis University, US |
| Stephen Cross | Georgia Institute of Technology, US |
| Nikhil Gupta | Virginia Polytechnic Institute and State University, US |
| Bianca Lochner | Walden University, US |
| Maurice Dawson | Alabama A&M University, US |
| Charles Okeke | College of Sothern Nevada, US |
| Raj Singh | University of Riverside, US |
| Chali Nondo | Albany State University, US |
| Peter Yang | Case Western Reserve University, US |
| Abstracts/Full-Text Paper Submission Deadline | January 06, 2020 | |
| Notification of Acceptance/Rejection | January 28, 2020 | |
| Final Paper (Camera Ready) Submission & Early Bird Registration Deadline | February 11, 2021 | |
| Conference Dates | March 22-23, 2021 |
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