2nd Annual Re: Imagine Pharma Marketing

2nd Annual Re: Imagine Pharma Marketing is a conference dedicated to a strategic roadmap for embedding long lasting commercial evolution across marketing in the pharmaceutical industry.

2nd Annual Re: Imagine Pharma Marketing covers topics such as:

• COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand
• Digital at a critical time - identifying what the triggers for `must do` changes, and assessing if these are these connected to true long lasting digital transformation
• Video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion
• Content consumption habits and behaviors of HCPs to develop your content and engagement strategy
• The right multichannel mix to select the right channel for the corresponding campaign
• Video content - keeping the authenticity; examples of good stories that for great content and pull the story forward to capture emotion
• A successful performance measurement framework to better interpret your data and understand your goals within analytics
• Your patient journey and adherence as a marketing aid - how `how to` and `why` build as patients continue to increase levels of expectation on access and reach
• Reimbursement: relocating reimbursement as part of the innovation process - the value proposition of tech and quantify the willingness to pay
• Data noise and digital health errors through smart use of data analytics and combining data sources
• A methodology of how to split personal and non-personal promotion
• If we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would?

2nd Annual Re: Imagine Pharma Marketing will be held on 18-20 May 2021.